Services
Create a Service Page for Each Ideal Client
Why should you write a Service page for each ideal client? Well for several reasons:
Your Service and About pages are your biggest selling point to connect with a potential client.
Clients want to know you truly understand their problems. Thus simply having a list of services without words to express how you understand their issue does not help a potential client feel understood.
The more you write about an ideal client the more it places you as the professional/expert.
The more pages on your website the more Google sees you as a reputable website and places you higher on Google. (This is why Psychology Today is so high on all search engines)
The more words on your website the higher changes you are meeting SEO requirements!
This also gives you the ability to customize the URL, page title, headings and target keywords on each page. Thus meeting the same keywords as a potential client in search engines (Google).
1000 Words Per Page
Challenge yourself to write 1000 words for each of your service pages. Researchers recommend that website pages should fall between 400-1200 words per page with 600 words be the average to be seen by Google.
Being able to initially write 1000 words then par down to 600 if needed will help to not have to come up with more content when editing!
Plus writing this amount will help you get in the mind of your Ideal Clients and discover your Authentic Voice!
Considerations when writing your
Service Page Content
Speak directly to your Ideal Clients.
Anticipate & Answer your Ideal Client's questions!
Explain what you do, and who/why are your Passionate about working with them?
Describe your Therapeutic Process. What can a new Client expect in their 1st & ongoing sessions?
Be clear on describing the issues you support client in solving
Think about your Consultations with clients, what tends to be discussed? What questions on average come up? What do they typically want to know about their issues or the therapeutic process?
Share the benefits of your services! What are some outcomes of therapy for this Ideal Client?
Would using a story better describe our service?
Be Clear & Direct!
Remember potential clients are looking to answer whether they are going to call/email you in a very short about of time! Too much fluff or jargon can cause loss of attention!
Be Honest
Vulnerability and Emotions can go a long way, especially in gaining trust.
This is your opportunity to forge a real connection with your audience, try not to be afraid to share your authentic self and be honest!