Search Engine Optimization (SEO)​​​​​​​

It's essential to add strategic keywords in your website's content that match what potential clients would enter into a search engine.

You'll need to do some research on your Ideal client's search habits in order to figure out what keywords to utilize. There are various programs available to help you pick the optimal keywords or your needs.

Google Trends identifies the most popular terms and subject currently being searched.

Google Search Console is more tailored to your website and displays keyword searches that your potential clients are actively using and clicking on.

People want to locate what they are looking for fast and efficiently, so it’s natural to reach for your phone rather waiting to get behind a computer to look up a business.

The mobile design will be quite different from a PC vs. a phone. The size of the buttons, for example will vary, potentially affecting how a user searches. Every element on your website has an effect on the Visitor's experience as well as on SEO (directly or indirectly). Even if a Visitor is not on the Homepage, they should be able to navigate swiftly whether they are on their phone, tablet or PC.

Search engines love new information, so adding updates such as blog entries will typically result in more visitors to your website.

When you create high-quality content for your website, you are completing two tasks in one: your potential clients gain helpful information, and your SEO increases as they spend more time on your site.

Google appreciates and promotes original material that benefits its users. When we talk about original content, we mean content that hasn't been duplicated someplace else.

This type of content is Rewarded by Google's algorithms, whereas duplicate content is punished.

This includes blog posts that are a copy/paste of a news article, or copy/pasting your Psychology Today profile and will not drive more traffic to your website.

Research has shown that websites that rank in the top 10 results on Google have an average content length of at least 2,000 words. The more substance each page has the higher up on the search listing page you go.

Think about it - the more you write the higher likelihood you match search engine inquires.

But don't go of a tangent! You want to provide your visitors with information they need as soon as possible.

Filling your blog, website, or landing pages with needless Jargon or Long Words, doesn't add value to your website.

Expertise and Trustworthiness are two important factors when Google examines a page's quality.

Show potential Clients that the page they are visiting is trustworthy by providing quality content.

The Speed with which a page loads is an important SEO ranking criteria. Based on your page's HTML coding, search engines can accurately assess our site's performance.

Google has also been known to use Chrome user data to better understand how long it takes for a page to load.