Writing a Ridiculously Effective About Page!

Counselor Name

Clients want a trained therapist...

But they also want someone they trust and feel at ease with, but who can provide them with a comfortable therapeutic experience.

Having a well written About page can mean all the difference between a prospective client giving you a call or moving on to the next counselor’s website.

An About page is your chance to build trust with prospective clients by anticipating and addressing their concerns. It gives a potential client the ability to form a personal connection with you, while learning about how your qualifications and personal experiences make you the best option.

Counselor Name

The goal is to Get the Potential Clients to Trust You

  • Keep the main focus on the advantages of Counseling 

  • How does your niche and therapeutic orientation support clients?

  • Speak on your training, however try to avoid having it the main highlight of the page.

  • Remember to not use jargon!

10 Questions to Writing a Superb About Page

  1. What did you use to believe to be true about your industry?

  2. What do you believe today?

  3. Why do you do this work?

  4. Why this area?

  5. What lights you up?

  6. What makes you excited about your industry and the work you do?

  7. How do you feel when you sit down to work each day?

  8. What experiences do you have that make you incredible at being a Mental Health Provider?

  9. What do Clients consistently compliment you on?

  10. What can a new client expect when meeting with you?

Your Authentic Voice

The words you use here and throughout your website should come from you. Copying from another website will not work and will actually not help you in building to the the top of Google’s search engine.

When you write in your authentic voice you speak to your ideal clients without really trying. You speak their language and you build trust before you even speak to them.

These are the individuals you want as clients!

Reach out Today for Your Complementary Consultation.

Make it easy for potential clients to contact you. Have a contact sheet or contact button on every page!

Yes… every page.

Worksheet

Websites with Great About pages